retail-iD bags Antler Promotion

22nd March 2007

Yorkshire based retail-iD, a division of imageData Group, was chosen by luggage specialist Antler to print its Mr Bean's Holiday retail promotion, which is in store now.

retail-iD printed standees, A5 leaflets, special luggage labels and posters for the promotion to coincide with the launch of Rowan Atkinson's latest adventure, which sees Mr Bean holidaying in France.

The scratch-card promotion offers shoppers the chance to win luggage vouchers for Antler luggage, money-off vouchers for Thomson holidays, Giant mountain bikes and Jelly Belly jelly bean machines.

Malcolm Sharp, retail-iD Business Development Manager, is delighted to be working with Antler: "Antler is a well respected brand in the luggage market with a reputation for high quality, high performance products, so it's great that they chose retail-iD to help them convey these brand values in-store for the Mr Bean promotion."

Antler Marketing Manager, Christine Gainsley, is very happy with the retail campaign, she commented: "The point-of-sale looks fantastic in store and we've had some very good feedback from store staff. It has been great for Antler to be associated with such a high profile film launch, during our critical Spring period."